Attract More Visitors By Going Invisible
So, here’s the thing, no one cares about your little Web site. I’m sure your mom does. Your mother is probably very, very proud. However, your customers are using you. They’re like that guy you dated...
View ArticleTaking the Yahoo Approach To Happier Users
I’m slammed today so I’ll make this quick. If you want happier users, take the new Yahoo approach* and focus your Web site on three things. Intent Objects Openness Intent At yesterday’s “The End of the...
View ArticleClik here to view.
There Are Two Types of Ugly, Which Ugly Are You?
Your Web site tells me a lot about you. It tells me who you are, what kind of customer you’re attempting to attract, the vibe behind your company, and sometimes, that you’re a blind man living in the...
View ArticleClik here to view.
5 Ways Twitter’s New Homepage Schools Yours
See that up there? That’s the new Twitter redesign that was launched yesterday. Not exactly earth shattering news, but it’s pretty neat. The change was announced by Twitter’s Creative Director Doug...
View ArticleClik here to view.
7 Ways Your Homepage is Like A First Date
Dating, in general, kind of sucks. Or at least that’s always been my impression. Unfortunately, unless you want to die alone in your gorgeous Troy, NY apartment under a mountain of cats who do nothing...
View ArticleClik here to view.
Your Online Form Not Converting? Here’s Why
For service-based Web sites, you often live and die by your ability to convert people through your online form. Whether the form is intended to get their information for a follow up call, to allow them...
View ArticleClik here to view.
9 Tips to Increasing eCommerce Conversions At Checkout
On Friday I woke up with the distinct feeling that I was going to fall over. There was dizziness and light-headedness and no ability to discern if these two things were, in fact, the same. So I did...
View ArticleClik here to view.
Usability: Seven Swans a’Swimmin’
Oh, the possibilities for swimming puns related to site navigation are endless! I’m going to assume you can see the parallel, and just get right down to the good stuff. One of your jobs as a Web site...
View Article
